Ciclo di seminari di Semiotica della cultura ‒ Centenario della nascita di Jurij Lotman

Comunicare il cultural heritage: l’Hallyu come attivatore di traduzione

Sapienza Università di Roma novembre 2021-maggio 2022, per info

Communicating the cultural heritage: the Hallyu as a translation enabler

The idea of dynamic and changing relations between signs and their translatability independent from verbal or non-verbal nature has marked a semiotic turning point, thanks to the studies of Jurij Lotman, for whom the translation is a constant negotiation of meanings aimed at generating cultural innovations and creolizations, enhancing differences. In the contemporary world, South Korean culture is experiencing various ways of translating itself and many connections with alterity, generating an interplay of innovative forms of expression for the valorization of cultural heritage.

Program here